NTT DoCoMo, the world's largest wireless internet provider, and Google formed a partenership that includes providing search services, search-related advertisement and potential applications to i-mode users.
The two companies will also collaborate to enhance the user-friendliness of i-mode services by making various Google services easier to access through i-mode mobile phones. The default pre-loading of Google Maps application into upcoming DoCoMo i-mode handsets is one of the initial initiatives being discussed.
Through the partnership with Google, i-mode users will be served Google search results for mobile and PC web sites via the i-mode portal search-box. Launch of the expanded search services is scheduled in spring 2008. The new search-box will be placed on the top-page of the i-mode portal, increasing the immediate accessibility and convenience of searches on i-mode.
Simultaneously with the launch of the new search services in spring 2008, key-word based advertisements using Google's ad platform AdWords will also be provided on the search-result pages in conjunction with the search results.
The parties intend to make it easier for i-mode users to use Google services such as Gmail, YouTube and Picasa by giving users more seamless and immediate access over the mobile phone. Furthermore, in all upcoming DoCoMo full-browser capable handsets, Google will be set to appear as the default start-page on the full-browser.
DoCoMo and Google will also continue to study the possibility of bringing Android based handsets to the Japanese market. Android, a revolutionary platform for mobile phones, was announced by the Open Handset Alliance (OHA) last fall, in which Google was the key initiator of the Android project.
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